Archive for Who Are My Ideal Clients?
I am a small business and real estate lawyer and mediator. I have been doing this kind of work for 28 years, now. I handle contracts and contract-based disputes really well. I consider myself a Transformational Lawyer, which means I help my clients to transform their legal problems into opportunities for personal growth and positive change. I call what I do a Coach Approach to the Practice of Law.
In practical terms, this means that I expect more from my clients than most other lawyers do. I expect my clients to take responsibility for the legal situation they find themselves in and to collaborate with me in forging solutions to the legal problems they encounter. An anger and/or guilt-filled, passive client who denies any responsibility for the current situation, who is committed to being a blameless victim and blaming someone else for whatever has gone wrong, and who is not willing to take responsibility to move forward and work toward a positive solution to the current problem, should probably look for another lawyer. I prefer to work with people who see the futility of dwelling in anger, resentment, guilt, and fear, but, instead choose to seize responsibility actively for whatever situation they find themselves in and choose not to waste their time arguing over who is to blame for whatever has happened in their lives, but instead focus on taking action to create a future that provides solutions to whatever problems might be facing them and moves them forward toward their goals.
Who, then, would I like to work with? Who would benefit most from working with me? Who are my ideal clients? Here are some of the attributes that I look for.
I love to serve clients who are forward thinking and not mired in the past.
I love to serve clients who have a positive attitude, who are honest and bright, generous, of good heart, and willing to change and grow to achieve their goals.
I love to serve clients who have a sense of mission and a sense of humor, who want to make a positive difference in the world, who are willing to take risks and work hard to make that difference.
I love to serve clients who strive to be impeccable with their word, who choose not to take things personally, who are willing to re-examine their assumptions, and who are dedicated to doing their best at whatever they do.
I love to serve clients who have clear, meaningful goals and who inspire me to help them achieve those goals.
I love to serve clients who don’t waste their time brewing in anger, resentment, guilt, blame, and shame over what has occurred, but, rather, have the courage to choose to release the past, to believe that the past is perfect only because they cannot change it and to believe that everyone always does the best they possibly can, given the resources they believe are available to them.
I love to serve clients who have the courage to choose to look for new and better resources and ways to improve the condition if their lives and the lives of others, and to look for contributions that they can make to their own lives, to other people’s lives, and to the entire planet, and all that it supports.
I love to serve clients who have chosen to give up the shame/blame game, who, instead, choose to take 100%, complete responsibility for their lives, for the situations they find themselves in, and for changing what is into what they choose to be.
I love to serve clients who are clear communicators and good listeners, who eschew arrogance and aggression on the one hand, and passivity and victimhood on the other. Rather, they identify what their needs are and then assert those needs clearly and articulately so there is no question what works for them and what does not.
I love to serve clients who choose not to tolerate what does not work for them, but, rather they choose to take whatever action is necessary to change the situation so that it does work for them and for all concerned.
I love to serve clients who see themselves as stewards, who operate from a space of abundance, love, and gratitude, who deeply understand and appreciate the difference that they can make in other people’s lives, and who seize that difference as a responsibility that they cherish.
I love to serve clients who value the services that I provide to them and who willingly pay me for those services.
I love to serve clients who are enthusiastic about who I am and what I do and constantly tell their friends, relatives, business associates and others they meet that these people really need to find a reason to hire me as their lawyer/mediator/coach because they rightfully believe that if they do hire me their lives will be changed dramatically and permanently for the better.
I love to serve clients who rightfully believe that whatever they pay me for my services pales in comparison to the benefit that they receive from me and who are truly grateful that I have come into their lives.
So, now you know who my ideal clients are. Does this describe you or someone you know? Do you or someone you know strive to live your life this way? If so, I would love to work with you and to help you to accelerate your progress toward your goals. Referrals would be gratefully accepted!
If you could work with your ideal client, anyone at all, what would that person look like? Have you thought about it? If not, take the time right now and write down a description of who that person would be. Then let the universe go to work on processing your order. Let me know how it turns out!